Betsy Bland joined Workday Ventures in 2020 as a VP and managing director.
Prior to this, she served as a vice president responsible for Corporate Strategy, where she focused on high-impact strategies supporting Workday growth and scale selling into the office of Finance and Procurement.
Before moving into Corporate Strategy, Betsy was also the strategy and product leader for the Workday Financial Management and Spend Management portfolio. During this time, she helped grow the customer base by over 350 percent and establish Workday Financial Management as a Leader in the Gartner Magic Quadrant.
Betsy brings more than 20 years of experience in strategy, marketing, and product management for both enterprise applications and application middleware. She joined Workday in 2010 as vice president of Product and Customer Marketing, and later led strategy for vertical markets. Before joining Workday, Betsy served as the vice president of industry and product marketing at Intacct Corp., a SaaS-based financial management and accounting solution provider for small and midsize businesses. She has also held product-focused positions at BEA Systems, RSA Security, and PeopleSoft.
Betsy holds a Master of Business Administration degree and a bachelor’s degree in human biology from Stanford University.